Most trades who've "tried Google" got burnt. They boosted a campaign, watched the budget vanish on tyre-kickers and competitors fat-fingering their ad and got two dud enquiries to show for it.
Here's the dirty secret: Google will happily spend every dollar you give it on the wrong clicks. Without tight targeting, negative keywords, call tracking and a page built to convert, you're just feeding the machine. We do the opposite, we aim it at the people about to spend and nobody else.







